EDUCHANGE
Brand: Eduzměna / Agency: NICE! / Production: NICE!
Eduzměna is a foundation working to modernize education in the Czech Republic. I both wrote and directed this spot and based it heavily on insights from the clients Martina Pařízková and Martina Kopecká as well as Czech kids and my own childhood. We aimed to raise awareness of the foundation’s mission and attract as many new members as possible.
The shoot was done on a minimal budget, with most of the team contributing out of genuine belief in the cause of changing the Czech education system. Many thanks to BIOFILMS for equipment, and to Eduzměna for supporting the creative development.