KOKOZA – Don’t judge a book by its cover.
Brand: KOKOZA / Agency: NICE! / Production: NICE!
I developed this awareness spot promoting composting together with the team at NICE! and Lucie Pflimpfelová. We drew on a public insight: while people value composting, they’re also repelled by it. In reality, there’s nothing to fear—the aversion stems simply from a distaste for things that appear unpleasant. But once we look closer, we realize not only that there’s nothing to fear, but that these things can actually be quite beautiful.
Below you can watch not only the spot itself but also a short making-of and the animatic I drew and prepared before the shoot.